Oh, Hello

This is where we show our users that there are fun, cultured, and available people out there worth their time.

Content

Quotes
Statistics
App Answers

Color System

analogous

Before You Match

This is where we highlight our unique questions—showing how much more there is to a person than just their looks.

Content

App Questions
Polls

Color System

Tetrad

Our Personality

This is our chance to speak up about who we are and express our POV on the world we’re living in.

Content

Brand News
Brand Campaigns
Partner Content
Holidays
Cultural Trends & Events

Color System

Monochromatic

Modern Love

This is all about revealing our expert truths and insights about the complexities of today’s relationship landscape.

Content

Blog Stats & Facts
Recommendations

Color System

Complementary

OkCupid

I was tasked with creating visual guidelines for OkCupid—a dating site that believes dating deserves better. Working closely with the strategy team, I came up with a clear design system based on the four content pillars listed.

Client: OkCupid
Services: Art Direction, Design, Animation, Visual Guidelines
Agency: We Are Social
Strategist: Eliza Sim
Senior Analyst: Rebecca Finn
Senior Manager: Matthew Malerba
Editorial Director: Ryan Engelbert